#runflybe | North Foils

The MY22 Foils campaign aimed to establish North Foils as a leader in the foil culture by repositioning the brand and targeting Wing and Prone customers. The campaign focused on building brand awareness, cultural leadership, emotional connection with the foiling community, and getting on the consideration list of consumers.

North Foils run fly be social media campaign - Fusion Communications

The campaign's creative strategy revolved around the idea of "Run, Fly, Be," representing the freedom, expansiveness, and independence that foiling offers. It included various creative assets such as videos, digital banners, social assets, and magazine ads.

#runflybe identity design for social media - Fusion Communications

The goal was to rapidly gain awareness, lead the conversation, and build an emotional connection with both existing and new foilers. The campaign was expressed through posts, carousels, stories, videos, and sponsored posts, using a tone that was free-spirited, irreverent, and bold. It also included educational content and highlighted the features and benefits of North Foils' products. Overall, the campaign aimed to establish North Foils as a brand that embodies freedom, individuality, and the pursuit of a limitless lifestyle.

North Foils social media content #runflybe - Fusion Communications
North Foils social media content #runflybe - Fusion Communications
North Foils social media copy #runflybe - Fusion Communications
North Foils social media content #runflybe - Fusion Communications
North Foils social media marketing strategy #runflybe - Fusion Communications
North Foils social media content #runflybe - Fusion Communications
North Foils social media content #runflybe - Fusion Communications
North Foils social media content #runflybe - Fusion Communications
North Foils social media content #runflybe - Fusion Communications
North Foils social media content marketing #runflybe - Fusion Communications