Kauri Park

What do you do when you plant 20 million trees a year, and re-planted Rotoroa Island to make it a native sanctuary, but are still seen as a cute little Northland nursery?

You find another gear.

What was the new gear and how did we find it?

We asked: “What makes you special and why is it weird?”

Answer: “We’re environmentalists but we don’t tie ourselves to trees. We just keep on planting them.”

Then: “What are you really in the business of (and you can’t say plants)?”

Answer: “We’re in the business of clean water; we’re in the business of life.”

This is how Kauri Park, a 30-year-old, family-owned, nursery transformed into a team of ecovitalists who only have one client - Mother Nature.

Brand identity board for Kauri Park including logo, logotype, symbol, typeface, color palette, icons, and imagery. Features black and white text, teal and yellow colors, plant-themed icons, a smiling person in work attire, and a person wearing a t-shirt.
Person holding a tablet displaying the words 'Plan. Plant. Planet.'
Collection of plant cards featuring images and names of various plant species such as Corynocarpus laevigatus and Dodonaea viscosa.
Open book with forest illustration and text on freshwater ecosystems
Five smartphone screens displaying Instagram profiles and posts in a flat lay arrangement on a gray background.
Colorful wall mural with text 'Plants on a mission kauripark.com' surrounded by graffiti and greenery.